VIRTUAL EVENT
VIRTUAL EVENT
VIRTUAL EVENT

Role of a Creative Strategist
Role of a Creative Strategist
Date: 30 September 2025 Time: 15:00 GMT Duration: 1.5 hrs Host: Alaa Sawaf
Date: 30 September 2025 Time: 15:00 GMT Duration: 1.5 hrs Host: Alaa Sawaf
DESCRIPTION
DESCRIPTION
Step into the world of strategy through the unique and dynamic perspective of a designer. This online session invites creatives, strategists, and curious minds alike to explore how design thinking intersects with business vision, decision-making, and storytelling. Through a mix of insightful discussion, practical exercises, and real-world examples, participants will: - Understand the strategic role of designers beyond execution—how design contributes to shaping direction, not just delivering outcomes. - Learn to craft compelling narratives that help bring ideas to life, influence stakeholders, and align teams. - Practice collaborative thinking by engaging in group ideation, framing challenges, and co-creating solutions that bridge user needs and organizational goals. - Whether you're a designer seeking to expand your impact, a strategist wanting to tap into creative methods, or a student exploring interdisciplinary thinking, this session will equip you with new tools and perspectives to apply immediately in your work. Who is it for? - Designers (UX, Product, Visual) wanting to grow into strategic roles - Creative professionals curious about business impact - Strategists looking to integrate design thinking into their process - Students and early-career professionals seeking to understand the bridge between creativity and strategy - Team leads and managers who work with cross-functional design teams What to expect: - A highly interactive, hands-on learning environment - Frameworks and tools you can apply in your daily work - Engaging prompts and breakout activities - A safe space to ask questions and share experiences - Practical examples from both corporate and creative worlds
DESCRIPTION
Step into the world of strategy through the unique and dynamic perspective of a designer. This online session invites creatives, strategists, and curious minds alike to explore how design thinking intersects with business vision, decision-making, and storytelling. Through a mix of insightful discussion, practical exercises, and real-world examples, participants will: - Understand the strategic role of designers beyond execution—how design contributes to shaping direction, not just delivering outcomes. - Learn to craft compelling narratives that help bring ideas to life, influence stakeholders, and align teams. - Practice collaborative thinking by engaging in group ideation, framing challenges, and co-creating solutions that bridge user needs and organizational goals. - Whether you're a designer seeking to expand your impact, a strategist wanting to tap into creative methods, or a student exploring interdisciplinary thinking, this session will equip you with new tools and perspectives to apply immediately in your work. Who is it for? - Designers (UX, Product, Visual) wanting to grow into strategic roles - Creative professionals curious about business impact - Strategists looking to integrate design thinking into their process - Students and early-career professionals seeking to understand the bridge between creativity and strategy - Team leads and managers who work with cross-functional design teams What to expect: - A highly interactive, hands-on learning environment - Frameworks and tools you can apply in your daily work - Engaging prompts and breakout activities - A safe space to ask questions and share experiences - Practical examples from both corporate and creative worlds
Step into the world of strategy through the unique and dynamic perspective of a designer. This online session invites creatives, strategists, and curious minds alike to explore how design thinking intersects with business vision, decision-making, and storytelling. Through a mix of insightful discussion, practical exercises, and real-world examples, participants will: - Understand the strategic role of designers beyond execution—how design contributes to shaping direction, not just delivering outcomes. - Learn to craft compelling narratives that help bring ideas to life, influence stakeholders, and align teams. - Practice collaborative thinking by engaging in group ideation, framing challenges, and co-creating solutions that bridge user needs and organizational goals. - Whether you're a designer seeking to expand your impact, a strategist wanting to tap into creative methods, or a student exploring interdisciplinary thinking, this session will equip you with new tools and perspectives to apply immediately in your work. Who is it for? - Designers (UX, Product, Visual) wanting to grow into strategic roles - Creative professionals curious about business impact - Strategists looking to integrate design thinking into their process - Students and early-career professionals seeking to understand the bridge between creativity and strategy - Team leads and managers who work with cross-functional design teams What to expect: - A highly interactive, hands-on learning environment - Frameworks and tools you can apply in your daily work - Engaging prompts and breakout activities - A safe space to ask questions and share experiences - Practical examples from both corporate and creative worlds
ABOUT THE HOST
ABOUT THE HOST
Alaa Sawaf is a creative strategist crafting impactful brand narratives and digital content strategies. With a background in BArch in graphic arts and visual communications, She specializes in graphic design, social media management, and art direction, helping cultural and creative projects amplify their reach and identity. With extensive creative leadership experience in the cultural sector, Alaa brings a sharp design eye and strategic thinking to every project she leads.
Alaa Sawaf is a creative strategist crafting impactful brand narratives and digital content strategies. With a background in BArch in graphic arts and visual communications, She specializes in graphic design, social media management, and art direction, helping cultural and creative projects amplify their reach and identity. With extensive creative leadership experience in the cultural sector, Alaa brings a sharp design eye and strategic thinking to every project she leads.